by Shweta Patel
This is the topmost guide to search engine optimization (SEO) in 2019.Today we will look out some of the SEO tips 2019.
What SEO strategies and tactics will work and help you influence in the SERPs and earn more revenue in 2019?
In simple words, SEO is the way of improving the number of visitors to a particular website, by improving the placement or search ranking, over Search Engine Result Page (SERP) to improve online visibility in terms of Organic Search.
Here we will list some of the most important SEO tips to follow in the Year 2019 if you want to improve your website ranking without getting hit by any Google Penalty or Algorithm Updates.
Lets get started with the best SEO tips for 2019:
Quality Content is the King of SEO.
Understand Your Audience & User Intent
Regular branding to improve visibility.
Develop the best UI/UX design
Mobile Indexing is the next big step
Invest in Technical SEO
Implement SSL Security to improve Authority.
Try Blogging and adding video contents.
Win with On-page Optimization
Social Shares and Link Building to improve SEO.
Structured Data for Rich Snippets.
1. Quality Content is the King of SEO.
The very basic reason behind searching on Google is the accuracy and the quality result google gives.
But how Google search engine gives such an accurate result?
Whenever user feeds some query in the Google Search bar. Google crawler will start looking for the best result it can offer. Google themselves don’t curate information. They look for the websites, blogs, web pages having the best relevant answer, and start listing those websites in the SERP. The one having the best information will rank at the top three of SERP. But those top spots are not easy to get.
Regarding those top spots, you need to do research and develop content which has all the information’s relevant to those queries and key phrases.
In today’s world content having the best information are awarded and those having not much neither get much reward. So, if you are owner of website, be sure to develop contents relevant to your niche. Never divert from your niche, because if you do Google may not understand what the purpose of your site is.
Create contents which help Google understand your website role. And develop content for the topic most searched in your niche. Lastly, never compromise with the quality and standards. The more you pay attention toward great contents, more is the chances of you getting a higher ranking.
There is a saying in the content writing community
Create contents for the readers and then for the crawlers.
Does your audience favour text? Images? Video? Audio.
Knowing this will all be more important than ever in 2019, according to our experts.
You need to understand what someone is expecting to find when they query a word or phrase and you need to give them the answer in the simplest way possible,” said Mindy Weinstein CEO of Market Mindshift.
Motoko Hunt, president of AJPR, agreed, adding that the interests, tastes, and preferences of your audience can change more quickly than you think.
Even if your website content is perfectly written and optimized, if it’s done for a wrong audience, it won’t grow the business,” Hunt said.
Tomorrow’s high-ranking website is all about the audience, said Julia McCoy, CEO of Express Writers.
If your site enhances your audience’s journey, you’ll be rewarded by Google and your visitor will invest in you,” McCoy said.
This is especially important because rankings have been fluctuating over the past year to help fit the semantic intent of a user’s search query, said Jesse McDonald, SEO specialist and director of operations for TopHatRank.com.
“It will be more critical than ever for SEOs and content specialists to focus heavily on the user intent of the keywords they are targeting while creating content,” McDonald said.
Casie Gillette, senior director of digital marketing at KoMarketing, has also noticed Google’s shift in keyword intent.
We have to think more about the funnel and where we really want to spend our time,” Gillette said. “Do I want to spend time and money trying to rank for a broad term or should I instead shift my focus to terms further down the funnel, where buyers are more knowledgeable and more likely to be interested in what I’m selling?”
To adjust to this shift in 2019, you may have to change the way you’ve been doing your keyword research, said Chuck Price, founder of Measurable SEO.
“When doing keyword research in 2019, it’s imperative that you check the SERPs to see if websites like yours are ranking for a targeted phrase,” Price said. “If the top SERPs are filled with directories or review sites and your site isn’t one of those, then move on to another phrase.”
The time is now to stop matching keyword phrases and start making sure that your content comprehensively answers questions your audience is asking via search, said Jeremy Knauff, CEO of Spartan Media.
Ideally, we should take our content a step further by anticipating and answering follow-up questions they may have once they receive the answer to their initial query,” Knauff said.
Generally, website owners have a misinterpretation, that they have created the best content and Google will show them on the top. But unfortunately, it is naïve thinking.
No doubt, you have created the best content but how will google understand that you have the best content?
You need to do regular Branding. For those who don’t understand branding. It is a way of promoting your website, contents, and blogs on various platforms of the World Wide Web to gain more audience attraction. Once the audience starts to know more about your brand, if they are able to relate to your website they will share it with their friends.
Once your brand image starts to build Google will automatically notice your presence and will give results for the queries related to your niche. So branding is going to be the X-factor for SEO in 2019. But avoid spanning for the sake of branding because once Google realizes your cheap tricks they will penalize or de-index your brand, website or blog from the SERP.
Branding to gain more interest and visibility.
Improved User Interface and User needs are going to continue its importance in the year 2019 too. Try to develop the best UI/UX so that your website is able to engage more viewers.
If you are ignoring this tip then you are ignoring some serious problems of SEO. Because, it is proven that Google Analytics is using various metrics to evaluate Website Quality. UI/UX design is one such important factor.
If your website or blog is interactive and has information’s which are useful. Additionally, if the website or application is user-friendly, which means that viewers are going to stay on your website or blog for longer duration and will look for other relevant pages.
This all will help you to gain more loyal viewers, improved Bounce Rate, increase in the number of Page Views which are some important analytic factors Google uses to judge a particular website.
Superior the interface, better will be readers response.
It is no news that mobile users have taken over the Search Engine by storm. Google has recently published that they are experiencing more search traffic from mobile devices in comparison to desktop devices. Google has already stated that they are going for mobile first indexing and they have already started the process. Recently, they have embedded Mobile Indexing feature in Google Search Console previously called Webmaster tool.
So, it’s high time for those who are still unaware of the recent postings.
We recommend every website owner to pay more attention, on mobile optimization of your website. Because in the future, mobile s is going to be the golden key in terms of SEO. Because all potential clients are looking for the information/services on their mobile device. Maybe you are reading this article on your mobile device.
Best ways to develop a mobile-friendly website is to use mobile friendly themes, use mobile plugging on CMS platforms, try to build a website using WordPress, AMP (accelerated mobile pages), Bootstrap, etc. And if you don’t have a mobile-friendly site, try to redesign it or optimize your website for easy mobile use.
Mobile Optimized Website is here to live the long-lasting.
Websites continue to grow in complexity every year, making technical SEO a major area of investment in 2019 and beyond.
Some key area of focus on the technical side of SEO will be:
Speed: “Sites will finally start to become simpler and faster as SEOs discover that Google is rewarding sites more than once thought for [first meaningful paint] speed,” according to Jon Henshaw, founder of Coywolf Marketing and senior SEO analyst at CBS Interactive.
JavaScript: “A new year means that even more of the websites you encounter will be heavily JavaScript driven (likely one of the big frameworks, such as React, Vue.js, and Angular). That means it’s time to familiarize yourself with at least a little JavaScript, and how the major search engines play best with JavaScript-driven websites,” said Paul Shapiro, director of strategy and innovation for Catalyst.
Progressive Web Apps (PWAs): “For 2019, you should start thinking about how your website could live on as a PWA in the future. How can your PWA becomes a keepable
experience your users would like to put on their home screen?”
Tandler said.
It is a commonly known factors that if you have a secure website it will gain more value as compared to a non-secure website. Even Google agrees that they prefer to rank Websites with SSL Security over an unsecured website.
For those who don’t understand the SSL Certificate and its importance in Search Engine Optimization.
Secure Socket Layer (SSL) Certificate is small data files that are feed or installed over web server as a precautionary measure against unwanted threats results to damage websites authority. This SSL Certificate gives an advantage in terms of SEO as it has been confirmed by Google that HTTPS holds an important role as a ranking factor.
Even try to improve your website Domain Authority. Because, it is very influential when it comes to placement in the Google Search Ranking. There are various ways to improve your authority.
Safe your website will SSL and win clients trust.
Blogging is one of the biggest ways to improve your website ranking, if you are interested to gain more traffic then, you should start blogging. It is one of the best ways to interact with users.
We recommend Blogging and using Video Content for your Search Engine Optimization Support in the year 2019. Many website owners try to create the best website but forget the reason for creating it. The main purpose of every site is to interact with the customer.
Blogging can help to a very extent when it comes to engaging more customer. The more quality blogs you write, the more are the chances of the user staying on your website. So Blogging is the most recommended SEO tip for 2019. And always give information which is valuable to customers and write content relevant to your niche.
Another best way of engaging visitors is quality videos. Moreover, video content is not yet fully equipped by most of the website owners.
Because they find it tough to create videos. But trust us, videos are going to be the best ways of communication between your product and your audience. Some surveys suggest that viewers are more interested to gaining information from videos rather than reading it.
But somehow even today all websites can’t opt for videos, but in future be prepared to make yourself open for video contents as they are going to become the biggest factor for SEO 2019 ranking and promotions.
More you create more are possibility of getting impressions.
On-page optimization will continue to be important in 2019, said Tony Wright, CEO and founder of WrightIMC.
We are still seeing incredible results from nothing more than on-page SEO tactics for many companies that come in the door,” Wright said. “Links are still very important, but the biggest bang for most companies’ SEO bucks is ongoing on-page optimization. Because on-page SEO isn’t a set-it-and-forget-it tactic.”
Alexis Sanders, technical SEO manager at Merkle, also shared some key website optimizations:
Content that answers common user questions.
Ensuring internal site search is providing relevant results.
Shortening conversion process.
Ensure that repeat customers can restock commonly purchased items simply.
Customer support responds to questions related to the business.
Consider use of chatbots to lighten the load for basic, common questions and procedural tasks.
Users are easily able to navigate to physical locations.
Providing users with their stage in fulfillment funnel (think: clear, visual process forms).
Social Media doesn’t need an introduction. We all have seen how major its impact when it comes to ranking. For those who are yet confused about Social Media Branding. You can check the article on “introduction to Social Media Branding”.
Google often trusts those websites which have high Social Media Shares. And it is a proven fact that Google uses it as an important factor when it comes to ranking. If any content on your website is popular across social media then it is possible that Google will index that page much faster in comparison to other pages.
Link Building is also no new techniques in terms of SEO strategies. But because of the misuse of Link Building, it has lost its impact in Search Ranking. Though Google support natural link building. But as per various SEO experts, it is now becoming an obsolete technique to get higher Google ranking.
But even then we support Link Building because we think that it is important to create Link Juice so that Google can understand our niche. We suggest doing Link Building but follow precautions as they can even backfire. In our experience, if you are building links naturally and getting links from authority’s sites like .edu, .gov, then obviously, you will gain more value.
And never opt for spamming or unethical ways like commenting or stuffing for the sake of Link Building. So even in the year 2019, Social Shares and Link Building holds an important place in Search Engine Optimization Tricks.
Develop Statistics which audience likes to share.
Some information which is useful for a human may seem meaningless to Web Crawlers. In such conditions, structured data helps the crawler understands not only the content but the purpose of it. Structured data are directly added to the HTML so that crawler can easily decipher the web page content.
Here, we will see how structured data is an important tip for SEO in 2019. When you search for some information on the Google Search box, afterward google crawler look for the best relevant content against the requested query. On top of the search result, you may have noticed a box with the title and some more information. Those boxes are called rich snippets.
Structured data helps Google to determine whether your content is able to get that snippet. If you are building a web page in form of structure data, then there is a chance of you getting a higher rank.
In general, it is surveyed those website who gets the rich snippet are prone to more traffic as compared to site ranking first or second.
So always use structured data for which you can take help of schema.org or Google’s Structured Data Markup Helper to get that snippet. Because Structure data hold the key to snippet box and those snippets are the numerous number of visitors.
Therefore structured data is going to the protagonist for SEO in 2019.
Get the Rich Snippet to get rich in terms of visitors.
There are many other factors which can even affect the SEO trend of 2019. But the most important one we have enlisted in the Best SEO Tips 2019.
So, follow these SEO tips then there is a high probability of your website getting higher ranking in Search Engine Result Page.
Your email address will not be published. Required fields are marked *