Whether you use Alexa, Google Home, Siri, or Cortana, voice search is changing the way we use the web. Forbes even named 2017 “the year of voice search.” 50% of all searches will be voice search by 2020, according to comScore. That means your daily users are accessing search on their desktop and mobile devices with different qualifications than traditional search. In the world of search, the voice is an emerging trend and of course, something that should we should