You hear it all the time, the popular buzzword – content marketing. But, do you know what it means and – if you are currently doing it – are you even doing it right? For many small businesses online, lack of knowledge or skillset is what turns a good idea – a content strategy – into an ineffective way to grow their business. So, what exactly is content marketing and how do you use it for your business? What is content marketing? "Your customers ar
In the business world, if you don’t grow, you die. But business growth doesn’t happen on it’s own. It’s a combination of smart customer acquisition and retention, which is another way of saying that you need to introduce your business to new target audiences. For some businesses, customer acquisition is the result of effective sales interactions and clever cold calling strategies. Indeed, there is only so much that marketing activities can do to turn leads in