In the business world, if you don’t grow, you die. But business growth doesn’t happen on it’s own. It’s a combination of smart customer acquisition and retention, which is another way of saying that you need to introduce your business to new target audiences. For some businesses, customer acquisition is the result of effective sales interactions and clever cold calling strategies. Indeed, there is only so much that marketing activities can do to turn leads in
A drop in organic search traffic can be a confusing — and terrifying — experience. There are many reasons why search traffic can suddenly plummet, and not all of them are grounds to panic. If there is reason to panic, check the Google’s Manual Actions Guide (& How To Fix Them) More importantly, there are actions you can take to find out why your traffic and rankings have dropped. Once you’ve identified the causes, you can work on a plan to he